Coast Society .
Saint Tropez
Pop-up Store – 150m2
Coast Society embodies a masculine elegance rooted in the Italian Riviera.
This Saint-Tropez pop-up offers a direct spatial translation.
The space employs a controlled nautical iconography: tiles recalling post-war swimming pools, deckchair cushions with piping, rails detailed like boat fittings, nautical accessories, and mid-century Riviera references. The composition remains graphic and uncluttered, almost structured like a ship’s deck.
The material palette — brass, azure lacquer, walnut — establishes a balance between sunlit brightness and masculine restraint.
Nothing is incidental; each detail evokes travel without slipping into décor.
The project asserts a contemporary coastal elegance, ready to embark.
Pop-up Store – 150m2
Coast Society embodies a masculine elegance rooted in the Italian Riviera.
This Saint-Tropez pop-up offers a direct spatial translation.
The space employs a controlled nautical iconography: tiles recalling post-war swimming pools, deckchair cushions with piping, rails detailed like boat fittings, nautical accessories, and mid-century Riviera references. The composition remains graphic and uncluttered, almost structured like a ship’s deck.
The material palette — brass, azure lacquer, walnut — establishes a balance between sunlit brightness and masculine restraint.
Nothing is incidental; each detail evokes travel without slipping into décor.
The project asserts a contemporary coastal elegance, ready to embark.
