Charme d'Orient
Hammam rituals, prepared before your eyes.
Paris XIᵉ · 2019
THE ANSWER COMES DOWN TO A VERB.
Fourteen commissions, each originating from the encounter between an ambition and a specific space. Never an imposed style, always what the context demands.
RETAIL
A shop is the heaviest investment a brand makes in its image, and the only place where that image is put to the test. Advertising can promise a great deal; in the shop, customers see for themselves. That is where attachment is built, the kind that brings people back to a brand without comparing any more.
That attachment comes down to very concrete things. How you are welcomed. Whether you find what you came for. Whether you can try, smell, compare without having to ask. And whether you leave with something you did not come for, which is never down to chance, but to a path designed for it.
Everything else must disappear. Stockrooms, tills, the gestures staff repeat a hundred times a day: everything that serves the purchase must happen without the customer noticing. And it is sized accordingly: floor area, location and level of investment are decided by what the shop must produce, not by what a brand would like to show.
Marquette
Dozens of digital-native brands, one address.
Toulouse – Labège · 2019
Le Couvent des Minimes
A perfumery, as told by a botanist monk.
Paris · Concept 2018