Marquette

Dozens of digital-native brands, one address.

Localisation

Toulouse – Labège

YEAR

2019

SURFACE

250 m²

MISSION

Store concept and delivery

APPROACH

NARRATE

A bare unit in a shopping centre, delivered as an empty box. Marquette brings together dozens of brands born online, from candles to raincoats, for a young clientele that shops on its phone first. The range changes constantly. Marquette wanted to give these brands a physical counter, without any of them disappearing behind the store’s name.

The challenge was balance: a shop recognisable at a glance that never overshadows what it sells. The answer came from what all these brands share: logistics.

The shop is a playful warehouse: exposed ducts, corrugated metal, pink crossing stripes on the floor and numbered bays, like a car park, for the furniture. The furniture itself is plywood shipping crates on castors, with fruit crates as drawers. Everything moves, and the shop changes with each rotation.

In the window, a cargo tricycle. At the back, a swing between shelves of pink bottles, made to be photographed and shared, sending the shop back to the screens its customers came from.