THE ANSWER COMES DOWN TO A VERB.

Fourteen commissions, each originating from the encounter between an ambition and a specific space. Never an imposed style, always what the context demands.

HOSPITALITY

A hotel is not judged by its decor. A beautiful place brings no one back: what people remember is the way they were received, and what they tell others afterwards rarely has to do with materials.

So a project begins before the architecture. Which guests, at what price, up against what nearby, and what it offers that others do not. From that offer comes an economic model: the number of keys, the place of food and drink, what sells beyond the room. That is where profitability is decided, not in the choice of fabrics.

Architecture comes after, and serves it. It gives form to what has been decided, and makes invisible everything that makes it work: service pantries, deliveries, staff circulation. A guest should never see the work their comfort requires.

THE ANSWER COMES DOWN TO A VERB.

HOSPITALITY

Coya Barcelona

Hôtel Paxton

Club Med

Mövenpick