Club Med

One boutique, reinvented in every village.

Localisation

Worldwide (more than 30 resorts)

YEAR

Since 2018

SURFACE

40

MISSION

Store concept and roll-out

APPROACH

ROLL OUT

In Club Med villages around the world, the boutiques already sold well. The group wanted more: to move upmarket, sharpen its image, and make shopping a moment of the holiday rather than an errand. The brief was a single concept, recognisable at once, that would work as well in an alpine ski lodge as on an Indian Ocean beach.

The concept speaks one language with two accents. By the sea, the boutique takes after a beach club: lounge bar, daybeds, light cabanas. In the mountains, it becomes a lodge, with a central fireplace, stacked logs and timber frames. In both, a lounge sits at the heart of the room, facing large windows onto the view.

A family of modular furniture holds it all together, adapting to each product range and each floor plan.

Each boutique is then adapted by the studio to its village, taking its cue from the palette of the village’s interior architect. Its materials and colours carry into the lounge, the cash desk and the display pieces. The same approach extends to guest lounges and smaller shops.

Some thirty villages on four continents, around forty projects.